What you need to know about marketing

1. Try to turn negatives into positives.
2. Placing your product in the right media vehicle can boost sales.
3. Create engaging characters in your online video to help grow an audience that's receptive to your brand.
4. Don't be afraid to be outrageous if it suits your brand.
5. Use various tools to spread the word about how your brand is different.
6. Look for slogans that have the potential for longevity.
7. Look for ways to add additional sensory branding elements when relevant.
8. Be truthful with your customers and you'll keep their trust.
9. Find the media your audience uses and go there.
10. A little fun can go a long way.
11. Sometimes too many bells and whistles can make your logo less effective.
12. Be unexpected in how and where you communicate with your customers.
13. Have a signature look, whether it's a giveaway or simply in how you present your brand, so people recognize you immediately.

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Thanks Frank.

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